“Launch a New Product and Get Bang for you Buck”

“Launch a New Product and Get Bang for you Buck”

 by Crescent Capital LLP

 The workshop will be led by John Knapton of Venture Capital partners, Crescent Capital LLP.

Programme Overview:

Avoiding the “wet squib” syndrome and the ensuing underperformance, wasted marketing and de-motivation among staff.  The success of any product requires in depth, strategic and tactical planning beginning as far back as product development.  Starting with the end objective clearly defined will significantly reduce the risks involved in launching a new product on the market and produce results that exceed expectations. Join us for a presentation and discussion that will include:

The importance of “framing” a market to maximize potential,

  • What features and benefits to focus on when developing and launching your product,
  • How to set a competitive price that will maximize gross margins,
  • Deciding on the “right time” to launch a new product and
  • Determine what launch process will set the stage for success?

 The workshop will be led by John Knapton of Venture Capital partners, Crescent Capital LLP.


  • John Knapton, Crescent Capital
  • Noel McKenna, CEO, APT Licensing
  • Conor Walsh, CEO, Andor

  Who should attend?

Frameworks Entrepreneur workshops are professional development programmes, scheduled throughout the year. Attendees are generally founders, CEOs and managers involved in strategic business growth and development, or scientists or technology experts considering a business start-up.

Date:                2nd March 2010

Time:          08.00am – 08.30am Registration

                        08.30am – 09.00am Programme

                        09.00am – 09.30am Q&A

Location:         Northern Ireland Science Park, Queens Island, Belfast

Cost:                ?

Contact:           Roisin Clancy, Northern Ireland Science Park

Tel: 028 9073 7920 Email: [email protected]

Note:                Breakfast will be provided for participants


About NISP’s Frameworks Entrepreneur Workshops

NISP offers ongoing educational opportunities for entrepreneurs building and growing innovative hitech, biotech or cleantech companies and offers member companies the opportunity to provide expert content to a responsive, interactive audience.


Many of today’s business founders and future entrepreneurs have scientific and technical backgrounds but have had limited experience in industry, so they often lack exposure to critical information which is essential to leading a start-up. To fill this gap, NISP offers Frameworks Entrepreneur Workshops to provide these bright leaders with the vocabulary, foundations and framework around which they can build awareness of the many disciplines they will oversee as “C” level managers”


NISP CONNECT is an independent, non-profit organization fostering entrepreneurship by accelerating the growth of promising technologies and early stage companies. Our core purpose is to connect people, technology and capital to drive innovation and create wealth through building high value IP based companies in Northern Ireland. We want to help to establish a thriving entrepreneurial eco-system where innovation, vision and talent flourish.

A collaboration between Northern Ireland Science Park (NISP), the University of Ulster and Queens University, Belfast, NISP CONNECT acts as an ‘honest, neutral broker’ within the region through provision of direct delivery programmes, mentorship/coaching services, educational seminars and events geared at developing and encouraging entrepreneurial ideas, talent and leadership.