India, January 2007
APT has been selected by many of the newly-licensed private FM stations in India as the codec supplier for all their inter-studio networking and studio to transmitter links. Working together with their New Delhi based distributor, Electro-Dynamics, APT has sold over 170 codecs into the country to date with several other deals in the pipeline.
These sales have resulted from the recent granting of over 300 Private FM Licenses throughout India. Complementing the government-run AM service, the newly licensed stations will deliver FM coverage to 350-400 million people throughout India.
Companies such as Adlabs, Malar Publications and Hindustan Times are among those who successfully bid for the new licenses and have chosen APT codecs to transport audio content over synchronous and IP links. In many cases, the station’s engineering team undertook extensive field trials and consultation with leading system integrators before deciding on codecs such a the WorldCast Meridian and WorldCast Horizon.
“Key to our success in India has been the ability to offer the Enhanced apt-X audio coding and the recent launch of our new WorldCast series with DSP based IP connectivity.” says Guy Gampell, Asian Sales Manager for APT. “Offering low delay, inherent error resilience and exceptional acoustic properties, Enhanced apt-X is particularly suited to the transport of audio over IP networks. Incorporating Enhanced apt-X as standard, the WorldCast Series offers all broadcasters a professional, reliable and fully featured solution for audio transport over both synchronous and packet-switched networks.”
“APT is delighted with the recent codec contracts we have secured in India,” adds Gampell. “The opportunities and challenges faced by all involved in the India Broadcast industry at this time are immense and we are proud to have been selected as a trusted supplier to these new FM station.