apt-X raises audio fidelity for Jaybird’s next ” Made for iPod” Bluetooth stereo headphones

Freedom Wireless Headpohnes from award-winning Bluetooth stereo headset maker Jaybird to feature APT’s low-latency apt-X audio codec for outstanding crystal-clear wireless sound

Belfast, Northern Ireland (Thursday, January 29,2009) – APT Licensing Ltd (Belfast, UK) (www.aptx.com), the real-time audio compression systems house, today announces further consumer electronics industry endorsement of its low-latency, high-quality apt-X audio codec technology with news of a collaborative partnership with JayBird Gear, LLC (Salt Lake City, Utah) (www.jaybirdgear.com), maker of the critically acclaimed JB-200 Bluetooth Stereo Headsets series for iPod, iPhone, MP3 Players, PC/Mac, mobiles and other portable media players (PMPs). Jaybird will incorporate the outstanding wireless sound quality of low-latency apt-X audio codec technology into the company’s next generation of high-defition stereo Bluetooth wireless headphones for the growing active lifestyles market. The Jaybird Freedom Wireless Headphones, successor to the award-winning Jaybird JB-200 Bluetooth Stereo Headset, becomes available from April 2009, and is again primarily targeted toward the active lifestyles sector of the consumer electronics market. LAPTOP Magazine (www.laptopmag.com), the leading US mobile-technology magazine, conferred its Ultimate Choice 2008 “top pick” status on the Jaybird JB-200 in a comparison of stereo Bluetooth headsets from various manufacturers.

Made for iPod,made for sport

JayBird CEO and founder Judd Armstrong said: “The Freedom headset is Jaybird’s new crown jewel, the ultimate music machine for sports and builds on the whirlwind success of the critically-acclaimed JB-200 series. Many listeners agree that standard Bluetooth A2DP stereo sound has background static issues, but with the apt-X codec option, wireless sound is crystal clear. The ears of sweaty athletes are in for a treat come April.” Like the JB-200 headset, the Freedom Wireless Headphones will be ” Made for iPod” approved.

Mike Canevaro, VP Business Development, APT Licencing, added: “In less than two years, JayBord has established a strong active lifestyle-orientated audio brand in an underserved market niche: sports, athletics, and fitness. With apt-X inside, the Freedom headphones are positioned as one of Bluetooth stereo headset industry’s most complete solution for music-lovers on the move, and are compatible with the broadest possible range of PMPs, from simple MP3 players to smartphones line the iPhone 3G and Blackberry.”

Jaybird joins scores of new and exisiting apt-X audio codec licensee partners who design and maufacture a range of digital wireless audio products for both high-end professional and consumer audio markets. APT Licensing provides application-specific variants of its low-latency, high-quality apt-X audio codec technology (apt-X, apt-X Live, apt-X Voice, Enhanced apt-X) for broadcast, studio, games, microphone, speaker, headphone, intercom, 2-way radio, and Bluetooth A2DP applications. Recent apt-X licensees includeing Luegiga, CREATIVE, iSkin, Luci (Technica Del Arte), Mandozzi, and Shure. APT Licensing is partnered with leading Bluetooth chipmaker CSR, and is an associate member of the Bluetooth SIG.

In contrast to toher forms of lossy and lossless audio codecs, apt-X is uniquely designed for ultra low-delay transport of broadcast-quality multi-channel audio over wireless links and digital circuits, including IP networks. These same performance attributes make apt-X ideally suited to a multimude of wireless audio technologies in consumer electronics.

APT Licensing exhibits on stand 1A59 at Mobile World Congress, Barcelona, February 16-19